In the past few posts, we’ve explored various strategies to enhance the resources you’ve worked hard to optimize. Here’s a quick recap of what we’ve covered so far:
- Call in the Troops
- Bring ‘Em Out of the Woodwork
- Black Sheep Clients
- Olympic-Sized Sales Staff
- Open Water Fishing
- Call for Back-Up
Today, we’ll dive into the next three strategies:
- Go Big Online
- Bartering with the Best
- Giving Away the Farm
Go Big Online
Businesses today can be categorized into three types: those that operate solely online, those that exist only as brick-and-mortar stores, and those that do both. The hybrid approach, combining online and physical presence, tends to be the most successful. Establishing an online presence allows you to reach a global audience with just a few clicks.
To thrive in online sales, you need to:
- Offer high-quality products and services that meet market demand.
- Develop an attractive, effective, and user-friendly website.
- Drive high-quality traffic to your site cost-effectively.
Mastering these elements will position you for online success.
Bartering with the Best
If you’ve ever paid the full price at a yard sale, it might be time to hone your bartering skills. Negotiation is a crucial skill in business. Suppliers are often open to negotiation, providing opportunities to reduce costs significantly and improve your business operations.
Giving Away the Farm
This phrase is figurative, not literal. It means being proactive in maintaining contact with prospective clients and offering them the products and services they need. You might not know their exact needs initially, but by presenting all your offerings and collaborating with them, you can tailor the perfect package.
Keeping your business at the forefront of your prospects’ minds increases the likelihood of ongoing relationships. This can be achieved by providing potential clients with valuable resources such as free newsletters, consultation sessions, or other business tools.
Conclusion
These strategies—going big online, bartering with the best, and giving away the farm—are essential for multiplying the resources you’ve maximized. If you’re unsure where to start or feel overwhelmed, don’t hesitate to reach out for guidance.
Next time, we’ll conclude this series by discussing the final three strategies to further enhance your resources:
- Finding Your Pot of Gold
- Staying at the Top of Your Game
- Wealth from the Inside Out
4o