In the upcoming series of posts, we’ll explore how to take your maximized resources and multiply them for even greater success. In this first installment of our four-part series, we’ll cover:
- Calling in the Troops
- Bringing ‘Em Out of the Woodwork
- Black Sheep Clients
Calling in the Troops
Finding and securing new clients can be both exhausting and expensive. Instead of spinning your wheels, consider collaborating with other companies to help you find new clients. Look for reputable companies with strong, positive relationships with their customers, ensuring their products or services don’t directly compete with yours.
Reach out to potential partner companies and discuss forming a mutually beneficial relationship where they promote your products or services to their clients in exchange for a commission on any resulting sales. Your proposal should highlight these key points:
- Your products or services don’t compete with theirs.
- The partnership won’t negatively impact their current or future sales.
- The partnership will increase their profits.
- The partnership won’t cost them anything or require significant effort on their part.
- You will provide all necessary marketing materials.
- You offer an unconditional guarantee on all products or services.
Bringing ‘Em Out of the Woodwork
Developing a solid referral system can draw new clients from your existing network. Start by showing your current customers that you value them and their business. Once you’ve demonstrated your appreciation, show them how your products or services can significantly improve their lives or businesses. Consistently doing this will encourage your customers to refer new clients to you naturally and enthusiastically.
Black Sheep Clients
Rejuvenate your business by reconnecting with stray clients and making them an offer they can’t refuse. First, understand why they left your business. Customers generally leave for one of three reasons:
- Unrelated causes that have nothing to do with you.
- A problem with their last purchase.
- They no longer benefit from your products or services.
The best way to bring these clients back is to reach out to them. Without contact, they are unlikely to return. Try to arrange an in-person meeting or, if that’s not possible, a phone call.
Engage in an open conversation with your stray clients. Let them know you’ve noticed their absence and want to discuss their experience to understand how you can improve and encourage them to do business with you again. Make them feel valued and commit to ensuring their future experiences are exemplary.
This concludes the first three strategies for multiplying your maximized resources. If you need help implementing any of these ideas or processes, please feel free to reach out to me for assistance.
Next time, we’ll discuss the next three areas of multiplying your resources, including:
- Olympic-Size Sales Staff
- Open Sea Fishing
- Calling for Back-Up