Today we’ll cover the idea of shortening your customers’ decision-making process with positive word of mouth (WOM). There are essentially 5 stages in the decision-making process. They are: Give the product a chance and transition from a “no” to a “maybe”; Check out the options and investigate different products available; Observe the product to check for potential benefits, features, and operations to see if it fulfills a need; Become a customer and purchase the first item. Customers will be discriminating with their first product as they form their opinion of the business; Purchase again and start spreading positive WOM as

Today we’re going to discuss how to harness the power of Word of Mouth (WOM). This will include the six-step process to success and the 30+ (that’s right, I said 30) ways to harness the power of WOM. So now that I have your attention, let’s get started! There are six steps to harnessing WOM: Understand your customers’ values and priorities so you can better understand why they would want to buy your products; Understand the different adopter types: innovators, early adopters, middle majority, late adopters and laggards; Identify which decision stages are needed for your product to be adopted;