In the last post we started our series on word of mouth and explored how to make your customers’ purchasing experience a short, easy one. We are going to continue along that thread a bit today as we will be discussing the power of word of mouth and how to shape it to your advantage. The reality is everyone needs an advisor to guide them when they are making a decision. We often rely on the expertise of others to assist us in our decision-making process as we learn about their experiences. When you take the time to understand how

Today we’ll start a new series topic on Word of Mouth and how it can make or break your business in the blink of an eye. In this first lesson we will provide a clear definition of word of mouth and what it means for your business. Word of Mouth is easily the most powerful form of marketing and is absolutely free. People discuss ads they see, experiences they have, and the products they purchase. If you treat people well and spread the word about your new products and/or services in a positive way, you will attract the right type

In the past few posts, we’ve explored various strategies to enhance the resources you’ve worked hard to optimize. Here’s a quick recap of what we’ve covered so far: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Olympic-Sized Sales Staff Open Water Fishing Call for Back-Up Today, we’ll dive into the next three strategies: Go Big Online Bartering with the Best Giving Away the Farm Go Big Online Businesses today can be categorized into three types: those that operate solely online, those that exist only as brick-and-mortar stores, and those that do both. The hybrid approach,

In our last discussion, we explored how to enhance the resources you’ve optimized. We covered: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Today, we’ll delve into the next three strategies: Olympic-Sized Sales Staff Open Water Fishing Call for Back-Up Olympic-Sized Sales Staff While it’s impractical to have a sales team of 10,000 working around the clock for free, there is a tool that effectively replicates this: Direct Mail Marketing. Direct mail involves sending written sales and informational materials about your company and its offerings to potential customers. This includes sales letters, brochures, or proposals