In our last post, we explored three powerful strategies to maximize your current resources: Revealing the soul of your business Moving from breaking even to breaking the bank Standing up and standing out Today, we’ll delve into the final three areas to help you make the most of what you have. These are: Presenting an offer they can’t refuse Upselling: “Would you like fries with that?” Avoiding the edge of the cliff Presenting an Offer They Can’t Refuse Staying ahead of your competition is crucial for success. To achieve this, you need to make it easier for your customers or

The last 2 posts covered the first four of the killer mistakes you could make that will not only make you lose your fish, but possibly your entire company. Today we’re going to explore the fifth killer mistake: Up Cash Creek Without a Paddle Even when business is good, there’s still a chance of running out of cash flow. You must always be prepared for a slow in sales or a surge in expenses. One of the keys to balancing your cash flow is by requiring your clients to pay on time. This may seem like a nightmare, but is

In the last post we covered the first two of the 5 biggest mistakes you can make in dealing with big fish clients. Today we’ll cover the third and fourth ones: Taking on More Than You Can Handle and All Your Eggs in One Basket Taking on More Than You Can Handle When you take on too much, your business can’t keep up and as a result you can easily lose control of everything and find yourself unable to function. There is no doubt that you want your business to be successful, but you need to have a plan for

There are 5 big mistakes that will kill a deal with a big fish. They are: Not meeting the client’s expectations; Mishandling a client crisis; Taking on more than you can handle; Putting all your eggs in one basket; Up cash creek without a paddle. Any one or combination of these may not only kill the partnership, but also has the ability to take down your entire company. We’re going to take a bit of time to discuss each one of these; in this lesson we’ll cover the first two. Not Meeting Client’s Expectations It is essential you give your