Fertilize the Franchise

In our previous discussion, we delved into the initial steps of our franchise prototype process, exploring the first three of seven crucial areas vital for your business blueprint. Just to jog your memory, we touched upon: Primary Aim Strategic Objectives Organizational Strategy These foundational elements pave the way for a finely-tuned plan, laying the groundwork […]

Use this Same Formula Over and Over

Today, we will explore the fundamental elements crucial for a successful and repeatable launch of a marketing campaign. Once you grasp these fundamentals, you can apply them repeatedly for enduring success. The five indispensable keys include: Articulate your Unique Selling Proposition (USP). Implement a compelling sales offer. Steer clear of common marketing pitfalls. Embrace a […]

Execute Like the Industry Titans

Today, we will delve into the strategies employed by industry leaders as they engage, entertain, and persuade potential clients. Highly accomplished professionals leverage information-based advertisements, fostering emotional connections through compelling calls to action. This approach proves more impactful than conventional company branding ads. The principles underlying potent and often premium-priced ad campaigns can be tailored […]

Telemarketing is Your Friend

Today the focus will be on direct mail marketing and yes, telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters, but there is a way to utilize it in a way that customers feel like they are getting personal attention and keep them from blocking your number! I […]

Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]