Think Like a Franchise
Embarking on the journey of business development requires a meticulous consideration of seven crucial facets in your franchise prototype process. These key areas, when finely tuned, pave the way for the ultimate level of success. In this post, we will delve into the first three elements that play a pivotal role in shaping your business […]
Where’s the Glue?
Today, we will explore the fundamental principles of business development and how to establish a robust foundation by strategically incorporating key elements. Business development encompasses three critical pieces: Innovation: Distinguishable from mere creativity, innovation involves the practical implementation of ideas. It demands significant attention at the beginning of your business and remains vital throughout. Quantification: […]
Genie In a Bottle?
Franchises constitute the most expansive category of turn-key businesses, encompassing virtually every industry worldwide. Acquiring a franchise is relatively straightforward, offering a pre-packaged, easily-assembled system. A prime illustration of a franchise success story is McDonald’s, a 12-figure enterprise with 38,000 franchises globally. In our discussion, we will explore the following key aspects: Business Format Franchise […]
Every Business Timeline Explained
In today’s discussion, we’ll delve into the life cycle of a business and explore strategies to optimize each phase while ensuring the sustained vitality of your enterprise. The four distinctive stages of a business life cycle are as follows: Infancy This initial stage is often characterized as the technician’s phase, with the owner acting as […]
Inter-Squad Business Support
Today, let’s delve into the crucial roles of support staff necessary for your business and understand the significance each plays. To position your enterprise for success, there are three primary roles to be filled, each requiring specific talents. The key lies in achieving a harmonious balance among them. The Technician: This individual embodies the present […]
The E-Myth Myth
Today, we embark on a journey to unravel the world of entrepreneurial myths (e-myths) and dispel them to help you steer clear of the e-myth trap. Let’s start by understanding what an e-myth is—a belief that anyone can achieve business success armed only with desire, some capital, and a projected target profit. While this may […]
Use this Same Formula Over and Over
Today, we will explore the fundamental elements crucial for a successful and repeatable launch of a marketing campaign. Once you grasp these fundamentals, you can apply them repeatedly for enduring success. The five indispensable keys include: Articulate your Unique Selling Proposition (USP). Implement a compelling sales offer. Steer clear of common marketing pitfalls. Embrace a […]
Execute Like the Industry Titans
Today, we will delve into the strategies employed by industry leaders as they engage, entertain, and persuade potential clients. Highly accomplished professionals leverage information-based advertisements, fostering emotional connections through compelling calls to action. This approach proves more impactful than conventional company branding ads. The principles underlying potent and often premium-priced ad campaigns can be tailored […]
Educate Your Customers
Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]