Think Like a Franchise

Embarking on the journey of business development requires a meticulous consideration of seven crucial facets in your franchise prototype process. These key areas, when finely tuned, pave the way for the ultimate level of success. In this post, we will delve into the first three elements that play a pivotal role in shaping your business […]

Use this Same Formula Over and Over

Today, we will explore the fundamental elements crucial for a successful and repeatable launch of a marketing campaign. Once you grasp these fundamentals, you can apply them repeatedly for enduring success. The five indispensable keys include: Articulate your Unique Selling Proposition (USP). Implement a compelling sales offer. Steer clear of common marketing pitfalls. Embrace a […]

Execute Like the Industry Titans

Today, we will delve into the strategies employed by industry leaders as they engage, entertain, and persuade potential clients. Highly accomplished professionals leverage information-based advertisements, fostering emotional connections through compelling calls to action. This approach proves more impactful than conventional company branding ads. The principles underlying potent and often premium-priced ad campaigns can be tailored […]

PR equals Free Publicity

Today, we will be focusing on how public relations can benefit your business. There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: • Public relation or publicity • Merchandising • Promotions With a solid plan in […]

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, […]