Word of Mouth Meets Customer

Today we’ll cover the idea of shortening your customers’ decision-making process with positive word of mouth (WOM). There are essentially 5 stages in the decision-making process. They are: Give the product a chance and transition from a “no” to a “maybe”; Check out the options and investigate different products available; Observe the product to check […]

Word of Mouth Super Power

Today we’re going to discuss how to harness the power of Word of Mouth (WOM). This will include the six-step process to success and the 30+ (that’s right, I said 30) ways to harness the power of WOM. So now that I have your attention, let’s get started! There are six steps to harnessing WOM: […]

Think Like a Franchise

Embarking on the journey of business development requires a meticulous consideration of seven crucial facets in your franchise prototype process. These key areas, when finely tuned, pave the way for the ultimate level of success. In this post, we will delve into the first three elements that play a pivotal role in shaping your business […]

Where’s the Glue?

Today, we will explore the fundamental principles of business development and how to establish a robust foundation by strategically incorporating key elements. Business development encompasses three critical pieces: Innovation: Distinguishable from mere creativity, innovation involves the practical implementation of ideas. It demands significant attention at the beginning of your business and remains vital throughout. Quantification: […]

Genie In a Bottle?

Franchises constitute the most expansive category of turn-key businesses, encompassing virtually every industry worldwide. Acquiring a franchise is relatively straightforward, offering a pre-packaged, easily-assembled system. A prime illustration of a franchise success story is McDonald’s, a 12-figure enterprise with 38,000 franchises globally. In our discussion, we will explore the following key aspects: Business Format Franchise […]

The E-Myth Myth

Today, we embark on a journey to unravel the world of entrepreneurial myths (e-myths) and dispel them to help you steer clear of the e-myth trap. Let’s start by understanding what an e-myth is—a belief that anyone can achieve business success armed only with desire, some capital, and a projected target profit. While this may […]

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each […]