Think Like a Franchise

Embarking on the journey of business development requires a meticulous consideration of seven crucial facets in your franchise prototype process. These key areas, when finely tuned, pave the way for the ultimate level of success. In this post, we will delve into the first three elements that play a pivotal role in shaping your business […]

Where’s the Glue?

Today, we will explore the fundamental principles of business development and how to establish a robust foundation by strategically incorporating key elements. Business development encompasses three critical pieces: Innovation: Distinguishable from mere creativity, innovation involves the practical implementation of ideas. It demands significant attention at the beginning of your business and remains vital throughout. Quantification: […]

Use this Same Formula Over and Over

Today, we will explore the fundamental elements crucial for a successful and repeatable launch of a marketing campaign. Once you grasp these fundamentals, you can apply them repeatedly for enduring success. The five indispensable keys include: Articulate your Unique Selling Proposition (USP). Implement a compelling sales offer. Steer clear of common marketing pitfalls. Embrace a […]

PR equals Free Publicity

Today, we will be focusing on how public relations can benefit your business. There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: • Public relation or publicity • Merchandising • Promotions With a solid plan in […]

Telemarketing is Your Friend

Today the focus will be on direct mail marketing and yes, telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters, but there is a way to utilize it in a way that customers feel like they are getting personal attention and keep them from blocking your number! I […]

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you […]