Decoding Word of Mouth Messages

Today we will focus on how Word of Mouth (WOM) messages are delivered and what you can do to influence those messages. There are essentially 3 methods of WOM: Expert to Expert Expert to Peer Peer to Peer When experts are discussing your products and/or services you will most likely receive a noticeable increase in […]

Amplify Your Maximized Resources

In the upcoming series of posts, we’ll explore how to take your maximized resources and multiply them for even greater success. In this first installment of our four-part series, we’ll cover: Calling in the Troops Bringing ‘Em Out of the Woodwork Black Sheep Clients Calling in the Troops Finding and securing new clients can be […]

Resources Maxed #3

In our last post, we explored three powerful strategies to maximize your current resources: Revealing the soul of your business Moving from breaking even to breaking the bank Standing up and standing out Today, we’ll delve into the final three areas to help you make the most of what you have. These are: Presenting an […]

Death Traps part 3

The last 2 posts covered the first four of the killer mistakes you could make that will not only make you lose your fish, but possibly your entire company. Today we’re going to explore the fifth killer mistake: Up Cash Creek Without a Paddle Even when business is good, there’s still a chance of running […]

Death Traps part 2

In the last post we covered the first two of the 5 biggest mistakes you can make in dealing with big fish clients. Today we’ll cover the third and fourth ones: Taking on More Than You Can Handle and All Your Eggs in One Basket Taking on More Than You Can Handle When you take […]

Death Traps part 1

There are 5 big mistakes that will kill a deal with a big fish. They are: Not meeting the client’s expectations; Mishandling a client crisis; Taking on more than you can handle; Putting all your eggs in one basket; Up cash creek without a paddle. Any one or combination of these may not only kill […]

The First Meeting

Preparing for a face-to-face meeting involves a series of crucial steps. Here’s a guide to ensure your presentation is effective and productive: Set Objectives: Outline what you aim to achieve during the meeting to stay focused and on track. Address Concerns: Anticipate potential client concerns and be prepared to address them proactively. Thorough Preparation: Ensure […]

The Perfect Bait

In our previous post, we delved into the importance of researching your big fish and laying the groundwork for that crucial initial contact. Now, let’s focus on making that first impression count and securing success with the big approach. Before you dive into your strategic plan, pinpointing which big fish to target is key. Review […]

Fertilize the Franchise

In our previous discussion, we delved into the initial steps of our franchise prototype process, exploring the first three of seven crucial areas vital for your business blueprint. Just to jog your memory, we touched upon: Primary Aim Strategic Objectives Organizational Strategy These foundational elements pave the way for a finely-tuned plan, laying the groundwork […]

The E-Myth Myth

Today, we embark on a journey to unravel the world of entrepreneurial myths (e-myths) and dispel them to help you steer clear of the e-myth trap. Let’s start by understanding what an e-myth is—a belief that anyone can achieve business success armed only with desire, some capital, and a projected target profit. While this may […]