Death Traps part 3
The last 2 posts covered the first four of the killer mistakes you could make that will not only make you lose your fish, but possibly your entire company. Today we’re going to explore the fifth killer mistake: Up Cash Creek Without a Paddle Even when business is good, there’s still a chance of running […]
Death Traps part 2
In the last post we covered the first two of the 5 biggest mistakes you can make in dealing with big fish clients. Today we’ll cover the third and fourth ones: Taking on More Than You Can Handle and All Your Eggs in One Basket Taking on More Than You Can Handle When you take […]
Death Traps part 1
There are 5 big mistakes that will kill a deal with a big fish. They are: Not meeting the client’s expectations; Mishandling a client crisis; Taking on more than you can handle; Putting all your eggs in one basket; Up cash creek without a paddle. Any one or combination of these may not only kill […]
The First Meeting
Preparing for a face-to-face meeting involves a series of crucial steps. Here’s a guide to ensure your presentation is effective and productive: Set Objectives: Outline what you aim to achieve during the meeting to stay focused and on track. Address Concerns: Anticipate potential client concerns and be prepared to address them proactively. Thorough Preparation: Ensure […]
The Perfect Bait
In our previous post, we delved into the importance of researching your big fish and laying the groundwork for that crucial initial contact. Now, let’s focus on making that first impression count and securing success with the big approach. Before you dive into your strategic plan, pinpointing which big fish to target is key. Review […]
Fertilize the Franchise
In our previous discussion, we delved into the initial steps of our franchise prototype process, exploring the first three of seven crucial areas vital for your business blueprint. Just to jog your memory, we touched upon: Primary Aim Strategic Objectives Organizational Strategy These foundational elements pave the way for a finely-tuned plan, laying the groundwork […]
The E-Myth Myth
Today, we embark on a journey to unravel the world of entrepreneurial myths (e-myths) and dispel them to help you steer clear of the e-myth trap. Let’s start by understanding what an e-myth is—a belief that anyone can achieve business success armed only with desire, some capital, and a projected target profit. While this may […]
Use this Same Formula Over and Over
Today, we will explore the fundamental elements crucial for a successful and repeatable launch of a marketing campaign. Once you grasp these fundamentals, you can apply them repeatedly for enduring success. The five indispensable keys include: Articulate your Unique Selling Proposition (USP). Implement a compelling sales offer. Steer clear of common marketing pitfalls. Embrace a […]
How Well Do You Know Your Vendors?
Relationship building is one of the most fundamental ways to develop your business. By building relationships with your vendors and those around, you have the potential to bring in new customers and/or clients, while also increasing awareness of your company branding. The people with whom you work directly on your products and services are the […]
Turning Prospects into Customers Overnight
Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are a few key ways to draw prospects in and seal the deal. You need […]