Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are a few key ways to draw prospects in and seal the deal. You need to be:

• Inviting

• Informative

• Enjoyable

The biggest fear of most new customers is the dreaded buyer’s remorse, believe me I’ve been there and done that and it’s cost me a lot of money.  You want to avoid this at all costs and you should be able to ward off this feeling if you have provided a quality product and/or service that delivers on the marketing claims you have made to your potential customers.

Nonetheless, buyer’s remorse is still possible. There are two ways you can deal with it:

• Offer to refund the customer’s money with no questions asked
• Offer a bonus or free gift that the customer can keep even if they return the product.

  These offers will fend off buyer’s remorse  just by offering these two things, you have earned the customer’s trust.

  There are number of other ways you can turn a prospect into a customer:

1. Offer a special price as an opportunity for you to test the market
2. Offer a lower price with the reason of pushing inventory to pay a tax bill, for your kids’ braces, or another tangible reason. This will humanize you to your customers and customers love that
3. Offer a incentive for referrals
4. Offer a smaller, more inexpensive product initially to help build trust
5. Offer package deals
6. Offer a reduced fee for first purchases if they commit to future purchases
7. Offer extra incentives, longer warranties, and/or free bonuses if ordered by a

   certain date

8. Offer financing options, if applicable
9. Offer a bonus if they pay in full

10. Offer special packaging or delivery options
11. Offer “name your own price” incentives
12. Offer comparative data or other comparison tools
13. Offer a trade-up or upgrade to something they already have
14. Offer additional, educational information to assist them in making the decision

The options really are limitless depending on your creativity. You can use these or other ideas to find what works the best for your business, products and/or services, and target market. Remember this:

“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.” Jay Abraham

Need help with figuring out the best strategy for converting prospects into customers? Reach out to me for exclusive access to a mountain of resources and tools, along with information from some of the greatest marketing minds on Earth.

Zach Poland

www.conflowstrategic.com