Use this Same Formula Over and Over

Today, we will explore the fundamental elements crucial for a successful and repeatable launch of a marketing campaign. Once you grasp these fundamentals, you can apply them repeatedly for enduring success. The five indispensable keys include: Articulate your Unique Selling Proposition (USP). Implement a compelling sales offer. Steer clear of common marketing pitfalls. Embrace a […]

How Well Do You Know Your Vendors?

Relationship building is one of the most fundamental ways to develop your business. By building relationships with your vendors and those around, you have the potential to bring in new customers and/or clients, while also increasing awareness of your company branding. The people with whom you work directly on your products and services are the […]

Turning Prospects into Customers Overnight

Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are a few key ways to draw prospects in and seal the deal. You need […]

Make It Pop!!!!

There are 5 major components to good advertising copy (The order of these is essential to success): Command Attention; Showcase Benefits of Products and/or Services; Prove the Benefits; Persuade People to Embrace the Benefits; Call to Action. Advertising is sales in print. So you need to consider how to showcase the unique benefits your products/services […]

Direct Response or Bust!

  Direct response marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and also explain the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing […]